Fitness on the Field '26

Fitness on the Field ’26 is a large-scale fitness experience hosted inside Mercedes-Benz Stadium, bringing multiple workout classes onto the field for a full day of movement and community. As lead designer for the 2026 cycle, I developed the event’s visual direction across digital, environmental, and in-stadium touch points.

(Overview)

The goal was to create a cohesive identity that could carry the energy of a major fitness event while still feeling elevated enough for the stadium environment. The system ne

eded to work across everything from social promotion and signage to IPTV screens, LED boards, partner placements, and on-site photo moments.

(Challenge)

The biggest challenge was designing one visual language that could stay consistent across dramatically different formats and scales. A graphic that works on social has to translate just as clearly to a massive stadium screen or physical sign, all while balancing event messaging, class information, and partner branding without making the layouts feel crowded.

(Solution & Outcome)

I built the visual system around custom neon-style typography, illuminated borders, glowing accents, and high-contrast compositions inspired by vintage Las Vegas signage. The system was designed to scale across digital, environmental, and in-stadium applications while keeping class information, event messaging, and partner branding clear and consistent throughout the experience.